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OUR PROCESS

A transparent and agile workflow

We believe in a dynamic, iterative approach, providing full visibility into every stage of your project to ensure continuous improvement and shared success.

01

Discovery

1-2 weeks

We dive deep into your brand, audience, and market to understand your unique challenges and opportunities.

Key Deliverables:

  • Brand audit & competitive analysis
  • Audience research & persona development
  • Current performance assessment
  • Goal setting & KPI definition
02

Strategy

1-2 weeks

Based on our findings, we craft a comprehensive strategy tailored to your specific goals and market position.

Key Deliverables:

  • Strategic roadmap & timeline
  • Channel selection & prioritization
  • Content strategy & calendar
  • Budget allocation & forecasting
03

Execution

Ongoing

Our expert team brings the strategy to life with precision, creativity, and attention to detail.

Key Deliverables:

  • Campaign setup & launch
  • Creative asset development
  • Content creation & publishing
  • Performance monitoring & reporting
04

Optimization

Continuous

We continuously analyze performance data to refine and improve your campaigns for maximum ROI.

Key Deliverables:

  • Performance analysis & insights
  • A/B testing & experimentation
  • Strategy refinement & pivots
  • Scaling successful initiatives

OUR ECOSYSTEM

Tools & platforms

We leverage industry-leading tools and platforms to deliver exceptional results across all digital marketing channels.

Analytics & Insights

  • Google Analytics
  • Mixpanel
  • Hotjar
  • Tableau

Advertising Platforms

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • TikTok Ads

Marketing Automation

  • HubSpot
  • Mailchimp
  • Zapier
  • ActiveCampaign

Creative & Design

  • Adobe Creative Suite
  • Figma
  • Canva
  • Sketch

Web Development

  • WordPress
  • Shopify
  • React
  • Next.js

Social Media

  • Hootsuite
  • Buffer
  • Sprout Social
  • Later

SEO & Content

  • SEMrush
  • Ahrefs
  • Screaming Frog
  • BuzzSumo

CRM & Sales

  • Salesforce
  • Pipedrive
  • Zoho
  • HubSpot CRM

OUR TEAM MODEL

A full
suite of specialists

You get access to a full team of specialists, not just a single point of contact. Our collaborative approach ensures every aspect of your project receives expert attention.

Strategy Director

  • Strategic Planning
  • Market Analysis
  • Campaign Architecture

Creative Lead

  • Brand Design
  • Content Creation
  • Visual Storytelling

Technical Specialist

  • Web Development
  • Analytics Setup
  • Marketing Automation

Performance Analyst

  • Data Analysis
  • Reporting
  • Optimization Insights

Media Buyer

  • Paid Advertising
  • Budget Management
  • Platform Expertise

Account Manager

  • Client Relations
  • Project Management
  • Communication

Extended Team: We also have access to specialized freelancers and partners for unique project requirements.

STRATEGY & ANALYTICS

Strategy & analytics throughout
campaigns

From strategic planning to post-campaign analysis, our dedicated team ensures every decision is data-driven and every outcome is measurable.

1

BEFORE

The foundation of effective & efficient digital marketing campaigns starts with a clear, insight-driven and data-driven strategy — and this is how we begin every digital marketing engagement.

KEY SERVICES

Machine Learning Strategy

INTERCEPT + INTERRUPT methodologies

Strategic Planning

Platform & content strategy, keyword research, consumer insights

Analytics Setup

GA4, GSC, social media properties configuration

2

DURING

Whether it's a social media campaign, a paid media campaign, or SEO, we measure, analyze & evaluate these efforts as we go. This enables us to keep refining & streamlining efforts so that we can maximize ROAS and ROI.

KEY SERVICES

Campaign Optimization

Real-time monitoring and ROAS maximization

Technical Implementation

GTM setup, conversion tracking, dashboard creation

Performance Reporting

Weekly assessments and monthly comprehensive reports

3

AFTER

At the end of any campaign or work engagement, we will evaluate and assess its overall performance to extract actionable learnings & insights that would be helpful for future efforts.

KEY SERVICES

Performance Analysis

Comprehensive post-campaign and SEO/SEM reports

Effectiveness Measurement

Social listening and customer research insights

Future Optimization

Actionable learnings for upcoming campaigns

Ready to experience the difference?

Let's discuss how our proven approach can help your brand achieve its digital marketing goals through our bespoke, holistic, and future-forward solutions.